Harsha Puthusserry's journey from an IT professional to the founder of Iraa Loom highlights the powerful impact that startups can have in driving sustainability and social change. Through her e-commerce platform, Harsha has created a thriving business focused on eco-friendly products made from natural and upcycled materials like bamboo, jute, and textile waste. What started as a small venture offering custom art and handicrafts has grown into a marketplace supporting over 2,000 artisans, including tribal communities and women, providing them with sustainable livelihoods and empowering them through their craft. The pandemic proved to be a pivotal moment for Iraa Loom, expanding its reach and giving struggling artisans a platform to showcase their work, even in times of crisis. By repurposing textile waste into products such as denim bags, Harsha has successfully blended environmental consciousness with business growth, advocating for a plastic-free future. Iraa Loom is not just a business—it’s a movement towards a more sustainable and equitable world, with plans to open physical stores across India. Through impactful storytelling and innovative sustainability, Iraa Loom is proving that entrepreneurship can create both social and environmental value, inspiring a future where eco-friendly practices are at the heart of commerce.

Support offered from Kerala Startup Mission during the period of consideration for SRF 2024: Women Productization Grant